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| A social graduation. |
What’s the first thing that you do when you wake up? I’ll admit it, the first thing I do is check my social media accounts. I check my Twitter, Facebook and Instagram. I run the social media accounts for two local businesses, so I might check my social accounts a little more often than you. But, the fact is, we are constantly on social media because it is engaging, conversational and fun.
What is social media?
Merriam Webster defines social media as forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content. But, I disagree. Social media exists without the Internet; it has just majorly expanded with it. So, lets define social media as forms of communication through which users create communities where you can share information, ideas, personal messages and other content. Click here for a great list of social media platforms and types.
So, how did social media exist without the Internet?
According to the Business Times, before the Internet detonated evidence of private communications and the use of mass media for social connection were found. Many of these earlier cases share the characteristics of modern social media that we deal with everyday. An example of social media before the Internet is cave writing.
Social media and the millennials:
As you probably know by now, millennials are defined as the generation of smartphones and social media. Social Media Week stated that millennials are more likely than other generations to share their experiences on social media. Social media becomes a great tool with millennials because we can increase the reach of your brand exponentially.
We like to align ourselves with brands that reflect our interests and aspirations. Successful marketing with social media is done through engaging, inspirational and authentic content. Don’t just use social media as a platform for promotion- you will lose your audience. Engage with us. Create conversation with us. Build relationships with us. And make sure you follow the 80/20 rule when posting to your social media accounts.
