Replace Interruption With Listening

A lot of marketing and advertising tactics focus on interrupting the consumer. Take a moment; think about how often you are interrupted by forms of outbound marketing each day. Maybe hundreds, even thousands of times? But, when was the last time you actually paid attention to a TV commercial? When was the last time you clicked on the ad on your computer screen?

Content marketing is the exact opposite. Forbes defines content marketing as a technique where you create and distribute valuable, relevant and consistent content to attract and acquire an audience. Content marketing is replacing the constant interruption with listening.

But, why is content marketing is important?

News Cred did a study on millennials that stated 62 percent feel a direct correlation between content and brand loyalty. It was also found that 64 percent respond more positive to brand messages that are tailored to their cultural interests. These statistics reinforce that millennials, do in fact, want content marketing.

Your next question: Why do millennials want content marketing?

Compared to our previous generations, we do a lot of research before reaching a purchase decision. I can’t remember the last time I didn’t do research on a company or product before doing business with them. The more relevant and enticing content, the better. Having compelling content available online is a great way to break through the cluttered landscape and to reach the millennials. We like visuals, videos and interactive content to help aid us in the buying process.

Most of the millennial generation has grown up with endless access to information. This has shaped how we interact with and learn from content. We want to stay constantly informed. We are looking for stimulating content that will teach us, interest us and engage with us. So, have tailored content at the ready for the millennial generation.

Check out this study done by Yahoo and Tumblr to help you create a successful content marketing strategy for millennials.