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| We are the mobile generation |
Marketing Land defines millennials as the first generation to truly be “mobile first”. In fact, we are so attached to our mobile devices that we take them everywhere- even to the bedroom and to the bathroom. I’ll admit it, I take my phone into the bathroom if I am showering and I sleep with my phone right beside my pillow. Mobile devices have created a unique connection with millennials and it should be used to its marketing potential.
You might ask: Is mobile marketing something I should do?
The answer is yes. According to Tech Crunch, millennials are the largest group of smartphone owners. In
addition, Facebook
recently released statistics that stated that out of their 1.59 billion users,
they have 1.39 billion users on mobile. And 78% of their revenue is generated from
mobile ads. Mobile devices are playing a huge role in how millennials engage
with brands. Of course, it isn’t the only way that we interact with them, but
it is becoming the primary channel.
The do:
Make your content and platforms responsive for mobile.
There is nothing more annoying than going onto a website from my phone and it
doesn’t work properly on mobile. At that point I would move on, and look for
whatever it is that I am looking for, somewhere else.
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| Responsive Design |
The don’t:
Since our mobile devices are very personal and come
everywhere with us, don’t use mobile as a way to bombard us with sales
messages. We will find a way around this or shut you out completely. Instead,
use mobile as a way to tell your story and engage with us.
As I am sitting here writing this blog on my laptop, I further my point on how important and effective mobile marketing truly is. Unintentionally, for
all of my research I used my phone, instead of using the browser on my computer.
Which goes to show how often millennials use their mobile devices. After all, we are the mobile generation; it
makes sense to utilize mobile as a way to market to us.
