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| A social graduation. |
What’s the first thing that you do when you wake up? I’ll admit it, the first thing I do is check my social media accounts. I check my Twitter, Facebook and Instagram. I run the social media accounts for two local businesses, so I might check my social accounts a little more often than you. But, the fact is, we are constantly on social media because it is engaging, conversational and fun.
What is social media?
Merriam Webster defines social media as forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content. But, I disagree. Social media exists without the Internet; it has just majorly expanded with it. So, lets define social media as forms of communication through which users create communities where you can share information, ideas, personal messages and other content. Click here for a great list of social media platforms and types.
So, how did social media exist without the Internet?
According to the Business Times, before the Internet detonated evidence of private communications and the use of mass media for social connection were found. Many of these earlier cases share the characteristics of modern social media that we deal with everyday. An example of social media before the Internet is cave writing.
Social media and the millennials:
As you probably know by now, millennials are defined as the generation of smartphones and social media. Social Media Week stated that millennials are more likely than other generations to share their experiences on social media. Social media becomes a great tool with millennials because we can increase the reach of your brand exponentially.
We like to align ourselves with brands that reflect our interests and aspirations. Successful marketing with social media is done through engaging, inspirational and authentic content. Don’t just use social media as a platform for promotion- you will lose your audience. Engage with us. Create conversation with us. Build relationships with us. And make sure you follow the 80/20 rule when posting to your social media accounts.
This post is very thorough and has a lot of good information. I am always on social media on my phone during breaks throughout the day. Good post!
ReplyDeleteThis post couldn't be closer to the truth. Social media has become such a big part of our lives. When I say I'm going to bed VS. when I actually finish checking all of my social media and actually go to bed are two very different times.
ReplyDeleteWelcome to the modern world.
I completely agree that my doesn't start without checking my Facebook and other social platforms. As a millenial, we have been relying more on the internet to convey message and share thoughts.
ReplyDeleteHowever, with your post, I reckon we aren't the ones who invented social media and our ancestors should get credit for it. Thanks for the amazing marketing post and I'm looking forward to reading more!
Yes- I did mention in my post that we aren't the ones that created social media and that it goes back, far back!
DeleteMillennials use and in most cases control the social media. And it is true that everybody loves to humanize their brands and it is working! You are doing a great job covering a vast field of information.
ReplyDelete