The goal of this blog is to unveil tips on how to properly
market to the millennial generation.
market to the millennial generation.
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| My millennial friends and I |
What exactly is a millennial?
According to Business 2 Community, a millennial is someone that is born
between 1981 and 1997. Millennials, or gen Y's, make up today’s 18 to 34
year olds. As a millennial I know us inside and out– I know who we are and what we value. We are a
tech savvy, social, passionate and relationship orientated generation. On the other hand, we can be impatient, impulsive and demanding.
But, why focus on marketing to millennials? What makes us a better focus than other generations?
1. Money
We are shifting into our prime spending years. A study was released by LinkedIn on affluent Millennials, which stated that the millennial generation is expected to make an annual income of $3.4 trillion by 2018. Which means we will surpass the baby boomer generation, who are only expected to bring in $2.8 trillion by that point.
We are shifting into our prime spending years. A study was released by LinkedIn on affluent Millennials, which stated that the millennial generation is expected to make an annual income of $3.4 trillion by 2018. Which means we will surpass the baby boomer generation, who are only expected to bring in $2.8 trillion by that point.
2. Technology
On top of our financial power, we literally grew up in the era of technology. From an early age online communication, smartphones and the Internet were standard. The technology industry has shaped with the preferences and desires of our generation.
We, as millennials, mark the start of a monumental shift in the process of buying and selling. So the question is no longer why, but how.
This blog will serve as your how-to marketing-guide for the millennial generation. As a millennial I will share my insights on today's marketing efforts and techniques. Throughout my posts I will reveal what we like and what we don’t like. I will teach you how to properly reach, entertain and obtain us. Tune in each week and prepare to dive into the mindset of millennials.
On top of our financial power, we literally grew up in the era of technology. From an early age online communication, smartphones and the Internet were standard. The technology industry has shaped with the preferences and desires of our generation.
We, as millennials, mark the start of a monumental shift in the process of buying and selling. So the question is no longer why, but how.
This blog will serve as your how-to marketing-guide for the millennial generation. As a millennial I will share my insights on today's marketing efforts and techniques. Throughout my posts I will reveal what we like and what we don’t like. I will teach you how to properly reach, entertain and obtain us. Tune in each week and prepare to dive into the mindset of millennials.
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ReplyDeleteCool first post! Personally I am so excited that the marketing is starting to be geared towards millenials! If only baby boomers would retire to give us a chance to make money to buy products! I look forward to reading future posts!
ReplyDeleteVery interesting blog topic. I am excited to see how you follow this shift in marketing. I'm sure there will be lots to write about!
ReplyDeleteLook forward to hearing more about the impact our generation will have on the world. Generations before us have described our generations as Generation Y bother. Maybe this blog could shed some light on why millennials are different from the rest.
ReplyDeleteHi Katherine! I really enjoyed reading your first post. I am taking a public relations program and the topics you mentioned are very relatable to what we learn in class. I am excited to read more about your marketing tips!
ReplyDeletePs.. Your friends look pretty cool! Toronto is an awesome place.
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